01 / YOUR GUIDEThe Astronaut
Same mission. A different way to explain it.
HOWTOFLY / STRATEGY ACTIVATION
The big-picture version
One strategy.
A whole crew making it fly.
Your strategy is the north star. We help everyone in your organisation see their role in reaching it — and actively find opportunities to fly towards it.
It looks like magic. It's method.
THE BIG PICTURE. YOUR PART IN IT.
See your role. Find your opportunity.
From the boardroom to the production floor, everyone should be able to answer: where are we going, how does my work contribute, and what could I do to move us closer? We turn those answers into opportunities people pursue together.
ONE SHARED STRATEGY · EVERY ROLE · EVERYDAY ACTION
Opportunities in focus: 42
A strategy comes to life when people see themselves in it. Then start looking for ways to make it happen.
How it works
The activation loop
Four steps turn a shared direction into everyday action. Everyone sees their role, actively finds opportunities, and works with others to realise the strategy. What they learn helps the whole organisation get smarter.
Align
AI translates your strategy into a personalised version for every team. Everyone knows exactly what the strategy means for their daily work.
Find
An AI coach helps every employee spot the opportunities in their own work. And get to the real cause, not just the symptom.
Solve
Teams work on those opportunities together. Game mechanics make joining in fun. AI speeds up research and testing.
Feed back
Every idea is scored against your strategy. Leadership gets clear themes, not noise. And everyone sees the impact of their work.
↺ STEP 4 FEEDS STEP 1 — YOUR STRATEGY GETS SHARPER EVERY CYCLE
The shift
From communicating strategy to activating it.
Communicating the strategy is the beginning. Activation makes it part of daily work: people understand their contribution, look for opportunities, and take ownership of making the shared ambition real.
Strategy communication
- Announces the strategy top-down, in presentations and town halls
- Asks people to accept decisions already made
- Trains a handful of champions in workshops
- Measures awareness and sentiment
- Ends when the rollout ends
Strategy activation
- Translates the strategy into concrete actions to achieve team goals
- Invites people to build the strategy into their own work
- Gives every employee an AI coach for spotting opportunities and acting on them
- Measures opportunities found, actions taken, and value created
- Becomes a permanent capability, not a one-off programme
The AI behind it
An AI co-pilot for every employee. People at the controls.
AI helps each person connect the strategy to their work, recognise opportunities, and develop ideas with others. Your people bring the experience and judgment. The co-pilot helps them put it to work.
Strategy → local priorities
Turns abstract strategy language into concrete goals each role can own.
Opportunity-finding at scale
Guides anyone — operator, salesperson, lab tech — from a vague hunch to a clear opportunity. One conversation at a time.
Strategic fit, measured
Every idea is scored against your strategy. Effort goes where it matters most.
From noise to decisions
Turns thousands of contributions into a handful of clear themes. Leadership acts in days, not quarters.
Visible impact
Shows every contributor how their input moved the organisation — the feedback that makes participation stick.
Faster research and testing
Generative AI helps every team research, visualise concepts and simulate customer reactions — in hours instead of weeks.
A little play. A different perspective.
Same strategy.
Three ways in.
A strategy only works when it makes sense to the people who bring it to life. Change the perspective. Keep the shared ambition.
Your choice changes the explanation throughout this page.
“A destination means little until the whole crew knows how to get there.”
The Astronaut / The big-picture version
Connect every role to the mission. Give people the confidence and tools to spot opportunities, act together, and see their contribution count.
Why us
Built inside the world's largest FMCG companies
Our method isn't theory. We built it while aligning multi-country R&D organisations behind a single vision — and turning that vision into concrete plans for every team and every person.
Strategy deployment, end to end
We united five R&D teams behind one vision and landed it in every team plan and personal development plan. We've done the whole journey — and we know where it gets difficult.
Practitioners, not spectators
We build our own AI tools and run them live in sessions with hundreds of participants. If we recommend something, we've used it ourselves.
A repeatable method
Lucky breakthroughs happen — but a disciplined, repeatable search makes them far more likely. Luck is not a method.
GOOD COMPANY. SHARED AMBITION.
Companies we've worked with.
Good questions
Frequently asked, honestly answered
What is strategy activation?
Strategy activation helps everyone in an organisation see their role in the bigger picture and actively seek opportunities to realise the shared strategy. HowToFly connects strategic goals to everyday work, then helps people find opportunities and act on them together.
How is this different from change management?
Change management supports people through organisational change. Strategy activation focuses on making shared strategic goals part of everyday work: everyone understands their contribution, looks for opportunities, and helps turn them into action. The two can work together.
What does the AI do?
Our AI works as a coach for every employee, not a replacement. It translates your strategy into clear priorities per team. It coaches people through finding and solving. It scores every contribution against your strategy. And it turns thousands of inputs into clear themes for leadership.
Who is HowToFly for?
Large organisations that want their strategy executed, not just communicated. Our method was built inside global FMCG R&D organisations and works for any company where many teams and countries need to pull in the same direction.
How do we start?
With a single working session. We take one pillar of your strategy and translate it, live, into the concrete opportunities your teams would work on. You leave knowing exactly where activation starts. Email gilles.rossou@howtofly.ai to book it.
Start here
Your golden ticket is a working session.
Bring one strategic priority. Together, we'll connect it to your people's roles and find the first opportunities they can act on. You'll leave with a concrete place to start. No slideware. No obligations.